于清教

未来谁能为更多的人提供工作，就等同于为他们提供了钱，HR互联网服务行业是可以为很多人提供工作的行业 The future for more people who can provide work, equivalent to provide them with money, HR Internet service industry can provide work for many people the industry


谁是资本家？

Who are the capitalists ?

文/于清教

By Yu Qing-Jiao



“谁是资本家？”，这是初殿松在MSN上的签名。 "Who are the capitalists? "This is the beginning of Chu Dian-Song on MSN's signature. 信息社会里，劳动者人人都是资本家。 Information society, all workers are capitalists.

路径 Path

为了发现王子，你必须与无数只青蛙接吻。 In order to find the Prince, you have to kiss and countless frogs. 对初殿松来说，正是因为敢于尝试敢于牺牲敢于胜利，与无数次的失败考验“接吻”，他才最终找到了互联网人力资源服务这个值得他投入一生的“最具生命力的事业” Pine Hall early on, it is precisely because the courage to sacrifice the courage to dare to try to win, and the failure of numerous tests "kiss", he finally found the Internet human resources services in this life and he deserves "most of the vitality of the cause"

初殿松走进互联网世界的第一步，是1998年开始设计与开发基于互联网的人力资源服务平台。 Chu Dian-Song of the early-the first step into the Internet world, is the beginning of 1998 Design and Development of Internet-based human resources services platform. 1999年，山东省第一家人力资源互联网服务平台，HR伴侣的前身“青岛人才网”正式开通。 1999, in Shandong Province's first Internet service platform for human resources, HR partner, the predecessor of "Qingdao talent network" opened.

由于地处青岛，资金资源相对不足，所以与其他互联网服务商不同，英网从一开始就没有将企业发展寄托于“花VC的钱”上。 As is located in Qingdao, capital relative shortage of resources, and therefore different from other Internet service providers, the British network from the start will not placed on enterprise development, "the VC money to spend". 而是将发展互联网服务所需的大量资金锁定在自己看家的“互联网软件开发”上，如同共和国早期的“农业赚钱以发展工业”，开始了“自己做自己的风险投资商”的阶段，其间将英网开发软件赚的钱，全部投入到青岛人才网，这一投就是4年。 Instead, the development of Internet services for large amounts of funds locked in their own specialty of the "Internet software development", as the Republic of the early "to make money to develop the agricultural industry," started "to do their own risk investors" stage, During this period will be the British network software development money, all the talent network into Qingdao, this is for four years. 4年投资让青岛人才网的企业用户已超过3万，个人用户超过32万，成为青岛乃至山东最大的人才网站。 Four-year investment to the enterprise network personnel Qingdao has more than 30,000 users, more than 320,000 individual users, and Qingdao in Shandong to become the largest talent site. 青岛人才网迅速发展为国内具备较大影响的HR互联网媒体，并更名为“HR伴侣”。 Qingdao talent network for the rapid development of a greater impact on the domestic HR Internet media and changed its name to "HR partner."

“HR伴侣”的定位就是社会人力资源价值管理的服务机构，人的第二伴侣。 "HR partner" is the positioning of social value of human resources management services, the second partner. 曾经很长一段时间每周在例会上他给他的团队反复强调“HR伴侣”的使命为什么如何怎样帮助人人拥有“好工作，好生活”，如何分阶段实现团队的愿景，让“HR伴侣”成为人人的“第二伴侣”——“理才伴侣”。 Have a very long time in a week of the meeting he gave his team repeatedly emphasized that "HR partner," the mission of why everyone how to how to help with "good job, good life", how to achieve a phased team's vision, "HR Partner "has become everyone's" second partner "-" justified only companion. " 他要打造“中国人力资源互联网服务挚爱品牌”。 He has to create the "China Human Resources Internet service beloved brand."

38岁的初殿松，1992年从武汉大学计算机专业毕业后，做过学者、科研人员、驻华外方企业代表等，丰富的职场经历让他用思想在最得意的人生关口丈量新的资本路径：要做受人尊敬的IT公司，不能再做高级打工仔，要善于赚那些跨国企业的利润，站到巨头的肩膀和资源上发展。 The initial 38-year-old Chu Dian-Song , from Wuhan University in 1992 after graduating from computer professionals, academics done, scientific research personnel, to China and representatives of foreign enterprises, rich workplace experience to his ideology in the most proud of the new life juncture DD Capital path: to be respected IT company, we can not do high-level wage earners, those multinational companies should be good at making profits, points to the shoulders of giants and resources development. 从那时起，初殿松一头扎进互联网，这一耕耘就是整整10年。 Since then, the beginning of a Hall-Zhajin the Internet, this work is a full 10.

初殿松非常喜欢美国3M公司关于创业的至理名言：为了发现王子，你必须与无数只青蛙接吻。 Chu Dian-Song very early-3 M companies like the United States on entrepreneurship wisdom: In order to find the Prince, you have to kiss and countless frogs. 对初殿松来说，正是因为敢于尝试敢于牺牲敢于胜利，与无数次的失败考验“接吻”，他才最终找到了互联网人力资源服务这个值得他投入一生的“最具生命力的事业”。 Chu Dian-Song early on, it is precisely because the courage to sacrifice the courage to dare to try to win, and the failure of numerous tests "kiss", he finally found the Internet human resources services in this life and he deserves "most of the vitality of the cause."

“我们什么都是有限的，生命、财富、朋友等等，但只有‘理才’这个伴侣将伴随着人的一生，只有持续满足客户和市场的需求是无限的”，回头看看走过的路，初殿松最为骄傲的是当初放弃一切而坚持他寻找到的“最具生命力的事业”并为之孤注一掷。 "What we are limited, life, wealth, friends, etc., but only 'rationale was,' partner will be accompanied by a person's life, only continue to meet customer and market demand is unlimited," Looking back through the Road, Chu Dian-Song of the beginning of the most proud of is the first place and insisted he give up all to find "the most vitality of the cause," and it desperate.

生存 Survival

我们必须提前突围，未来必然淘汰什么，“HR伴侣”必须十分清醒。 We must break through in advance, what the future will inevitably out, "HR partner" must be very clear. 否则，跑得慢也是一种倒退 Otherwise, Paode Man is a step backward

初殿松对笔者表示，一般的人力资源网站只提供人才需求信息发布，仅仅起到网络中介的作用，“HR伴侣”不仅要在网络空间为用户提供服务，而且更要通过人力资源价值管理软件，推出类似银行金融系统理财产品使人力资源增值、保值的“价值服务”。 Chu Dian-Song said that the general human resources Web site needs only to provide information dissemination and personnel, only played the role of intermediary networks, "HR partner" in the network space not only to provide services for users, but also by the value of human resources management software , Introduced a similar banking and financial system financial value-added products of human resources, preserve and increase the "value of services."

初殿松说：“互联网经济首先是技术驱动的经济，就如同蒸汽机、电力驱动第一次、第二次工业革命。”在去年公司举行的《大国崛起》讨论会上，初殿松再次和团队针对“HR伴侣”技术驱动展开了激烈争论。 Chu Dian-Song said: "The Internet economy is the first technology-driven economy, just as the steam engine, electricity drives the first, second industrial revolution." Last year the company's "great powers rise," the meeting, Chu Dian-Song again And the team for "HR partner" technology-driven launched a heated debate.

面对主流HR提供商目前存在的问题，他一针见血地指出，首先是行业服务内容同质化严重，针对客户来说缺乏核心竞争力；其次是客户黏度不够，忠诚度低，流失严重，由于没有美好体验度及黏度的用户服务内容提供，致使单用户贡献率低下；再次，服务内容多以招聘求职中介为主体，简单低质的中介服务内容使网站实际成为了“失业者俱乐部”的象征，这导致用户记住品牌或浏览网站成为了“痛苦”心理反应，根本达不到基于美好体验的口碑传播；由此，导致主流HR服务品牌普遍缺乏应有的品牌文化内涵，品牌至多有知名度，缺少美誉度，很难发展为“挚爱品牌”；不能基于美好客户体验度的市场营销也必然导致了目前行业营销方式的陈旧低效，没有较好的网状新营销力量的加入，除了“广告、低价、人海”3板斧之外，别无高招。 HR mainstream providers face the existing problems, he pointed out sharply that the services sector is the first homogenization of serious, for lack of customers, the core competitiveness, followed by the viscosity not enough customers, loyalty is low, the loss of serious, since no Viscosity and a better experience for the user services provided, resulting in lower contribution rate of single-user; again, and more services to job recruitment as the main intermediary, simple, low quality of intermediary services, the actual content of the site as the "unemployed Club," a symbol This has led users to remember a brand or visit the website of the "suffering" psychological reaction, it was not based on the experience a better reputation spread of this, leading to mainstream HR services brand should be a general lack of cultural connotation of the brand, up to a well-known brands, Lack of reputation, it is difficult to develop as "beloved brand" can not be based on a better customer experience in marketing also will inevitably lead to the current industry marketing the old inefficient, no better marketing the new network to join forces, in addition to "ad , Low-cost, the human sea "three axes, no tactics.

“在这轮暗战中，我们必须提前突围”，初殿松说，“未来必然淘汰什么，‘HR伴侣’必须十分清醒。否则，跑得慢也是一种倒退。” "In this round Running out of Time, we must break through in advance," Chu Dian-Song said, "what the future will inevitably out, 'HR partner' must be very clear. Otherwise, Paode Man is a retrograde step."

扩张 Expansion

一个企业，要想获得最大影响力只有靠“钱”，而没有一个企业能够为全世界的人提供足够的钱。 An enterprise, in order to gain the greatest influence only by "money" and not a business for people all over the world to provide enough money. 未来谁能为更多的人提供工作，就等同于为他们提供了钱，HR互联网服务行业是可以为很多人提供工作的行业 The future for more people who can provide work, equivalent to provide them with money, HR Internet service industry can provide work for many people the industry

CMM是目前公认的软件产品进入国际市场的通行证，能否通过CMM认证也是国际上衡量软件企业工程开发能力的一个重要标志。 CMM is recognized software products enter the international market permits, whether through the CMM certification is the international project on the development of software enterprises to measure the ability of an important sign. 对一个软件企业来说，通过CMM2认证就具备了承接外包项目的能力。 On a software enterprises, through the CMM2 certification on with the ability to undertake outsourcing projects. “HR伴侣通过CMM3国际软件能力成熟度认证，这项资质的获得，使‘英网技术’成为中国HR互联网领域的技术实力型企业。”初殿松称，“如果说‘HR伴侣’有一块金砖，那就是技术。” "HR partner through CMM3 International Software Capability Maturity certification, access to this qualification, so that 'the British network technology' become China's HR strength of the field of technology-based enterprises." Chu Dian-Song said, "If we say 'HR partner' is a BRIC, which is technology. "

“HR伴侣”现在的主要客户已包括海尔、海信、朗讯、可口可乐、联合利华、青岛啤酒等大公司。 "HR partner" Now the main customers include Haier, Hisense, Lucent, Coca-Cola, Unilever, Qingdao Beer and other large companies. 目前服务于近22万企业用户及280多万个人用户，其兄弟网站——“软件客”作为国家软件人才资源公共服务平台，也已成为中国国家火炬计划软件产业的32个软件园区、1.2万软件企业、71万软件人才提供人力资源网络服务。 Currently serving nearly 220,000 business customers and more than 280 million individual users, their brothers site - the "software off" as a national public service human resources software platform, has become China's national Torch Program software industry 32 software parks, 12,000 Software enterprises, 710,000 software professionals to provide human resources services.

“善打技术牌，一定要靠技术和服务赢得市场。”初殿松对“HR伴侣”的技术和品牌定位分析时对笔者说。 "Good fight technology licensing, we rely on technology and services to win market." Chu Dian-Song "HR partner" of technical analysis and brand positioning on the author said.

对于未来的市场，初殿松认为，“人力资源管理软件其实是软件中的一个窄众市场、小众市场，而财务软件是个大众市场，需要不断地打出品牌，获得品牌知名度。” For the future market, Chu Dian-Song , "human resources management software is software in the public market of a narrow, minority market, and financial software is a mass market, the need to constantly made brands, access to brand awareness."

对HR互联网服务行业在中国存在哪些机会，初殿松分析，一是就人类可用资源来说，永远取用不竭的2大资源：太阳能资源+人力资源；二是，随着中国教育发展和思想的解放，中国正由劳动力大国发展为“全球最大的人力资源库”，“人力资源”成为全球资本关注的焦点；三是，中国经济的发展与转型，使“人力资源”与“货币资本”一道，正成为经济领域中最受关注的2大资源。 HR services on the Internet industry in China What are the opportunities, Chu Dian-Song think, first, on human resources available, always an inexhaustible access to the two major resources: solar energy resources + of human resources; Second, as China's education development And the emancipation of the mind, China is the country's development by labor as "the world's largest pool of human resources", "human resources" has become the focus of attention of global capital; Third, China's economic development and restructuring, so that "human resources" and "currency Capital "one, the economy is becoming the most attention in the field of two major resources.

初殿松坦言，这个行业成为唯一与宗教一样，可以对人构成最大影响力的行业。 Chu Dian-Song statement, the industry and become the only religion, people can pose the greatest influence on the industry. 人，谋求最大的东西无非就是最大影响力，具备了最大影响力，才有能力去谋取最大的物质财富或精神财富；一个企业，要想获得最大影响力只有靠“钱”，而没有一个企业能够为全世界的人提供足够的钱。 , To seek the greatest things is nothing but the greatest influence, with the greatest influence, and have the ability to obtain the greatest material wealth or spiritual wealth of an enterprise, in order to gain the greatest influence only by "money" and not a business For people all over the world to provide enough money. 未来谁能为更多的人提供工作，就等同于为他们提供了钱，HR互联网服务行业是可以为很多人提供工作的行业。 The future for more people who can provide work, equivalent to provide them with money, HR Internet service industry can provide work for many people the industry.


资本 Capital

“HR伴侣”让所有的机构、伙伴、利益相关者通过我们赚到了钱，“HR伴侣”这部帮助别人的赚钱机器会有人舍得让它消失吗 "HR partner" for all the agencies, partners, stakeholders through the money we earn, "HR partner" to help others make money this machine will be someone willing to let it disappear?

“未来，我们希望能够成为一个上市公司，并在国内人力资源这个领域里，在今后的五年内做到前三名。”去年在接受某知名IT媒体采访时，初殿松坦言，“上市并非是我们的迫切需求，上市也不是成功企业的唯一出路，看准方向并踏踏实实工作永远都是企业发展的核心。” "In the future, we hope to become a listed company, and domestic human resources in this area, in the next five years to the top three." Last year in a well-known IT interview with the media, the beginning of Chu Dian-Song statement, "and listed Non-urgent needs of our listed companies is not the only way to success, identified the direction and sense of enterprise development work will always be the core. "

巨大的市场引来资本逐力，“前程无忧”、“中华英才网”、“智联招聘”率先与外资“联姻”，区域性龙头招聘网站也成为外资眼中的“肥肉”，北京、上海、天津、广东的四家地域性网站，相继被爱尔兰最大的网络招聘集团Saongroup.com（原Keyland）并购。 Attracted a huge market capital by force, "51job", "Chinese network of excellence", "-the recruitment of" foreign capital and the first "marriage", the regional leading recruitment website has become the eyes of foreign investors, "fat", Beijing, Shanghai, Tianjin, Guangdong's four regional sites, have been Ireland's largest recruitment network group Saongroup.com (original Keyland) mergers and acquisitions. 知情人士称，Saongroup.com在2006年的并购版图中包括英网旗下的“HR伴侣”。 Informed sources said, Saongroup.com in 2006, including mergers and acquisitions in the territory of the British network's "HR partner." 目前多家国内外著名的投行或资本机构瞄准了“HR伴侣”这一国内最领先的“人力资源资产运营平台”，这种货币资本运营平台与人力资本运营平台的结合是经济领域中典型的上层资源与上层资源的结合，是经济运行中经典的“珠联璧合”。 At present a number of famous domestic and foreign capital investment banks or institutions aimed at the "HR partner," leading the most "human resources asset management platform", the currency and capital operation platform of human capital is a combination of operating platforms in the field of economic typical Resources in the upper echelons of the upper and the combination of resources, the economy is in the classic "Zhulianbige."

“如果微软进入HR服务领域，你会怎样做？ ”面对笔者的疑问，初殿松分析认为，微软与我是合作伙伴，它即使要介入这个领域，最可能的方式是利用其现有的Windows平台优势，开发类似于HRbanlv Server、Desktop、Tools系列软件的Microsoft Server、Desktop、Tools系列软件，并迅速推广到全球HR经理及个人的桌面应用程序上，再配合建立类似于HRbanlv.com的全球最大招聘求职网站（如MSHR.com），实现其在HR领域的扩张，其实就是我说的“.HR”模式。 "If Microsoft's entry into the field of HR services, you will do» "In the face of the author of the doubt, Chu Dian-Song think, Microsoft and I are partners, even if it should intervene in this area, the most likely way is to use its existing Windows platform advantages, the development of similar HRbanlv Server, Desktop, Tools Series software Microsoft Server, Desktop, Tools family of software, and quickly extended to the global HR managers and individual desktop applications, coupled with the establishment of similar to the global HRbanlv.com The largest job recruitment Web site (such as MSHR.com), to achieve its expansion in the field of HR, in fact, I said ". HR" mode. 而英网技术技术在这方面已经完成了10年的积累，我相信“HR伴侣”的价值不仅仅在此。 British technology and network technology in this area has been completed 10 years of accumulation, I believe that the "HR partner" not only the value in this.

“HR伴侣”将在1-3年内，首先完成国内资本市场的IPO，成为“中国人力资源互联网服务第一股”；第二步是在3年内，力争成为中国人力资源互联网平台与服务第一品牌，成为中国人力资源服务领域前3强。 "HR partner" in 1-3 years to complete the domestic capital market IPO, to become "China's first Internet service human resources unit" is the second step in three years, and strive to become China's human resources Internet platform and services first Brand, a Chinese human resources services-third of the field before.

“知道为什么我们总是强调发展大量的合作伙伴，做大量的联合营销了吗？如果‘HR伴侣’让所有的机构、伙伴、利益相关者通过我们赚到了钱，‘HR伴侣’这部帮助别人的赚钱机器会有人舍得让它消失吗？”初殿松说，借力国际资本的渠道和品牌只能提升“HR伴侣”的价值，当你做到被更多的人、更大程度的需求了，你的存在才会更有理由，你的生存能力才会更强大，你的发展才能持续健康。 "Know why we always stressed that the development of a large number of partners, to do a lot of joint marketing?« If the 'HR partner' for all the agencies, partners, stakeholders through the money we earn, 'HR partner' of this to help others Some of the money machine will be willing to let it disappear? " Chu Dian-Song said, leveraging the channel of international capital and brand can only enhance "HR partner" of value, when you do the more people a greater degree of Demand, and you will be more reason for the existence, the viability of you will be more powerful, you can be sustained and healthy development.

“‘HR伴侣’的目标是基于其独特的‘.HR’产品创新和‘InterHR’的营销创新能力，成为13亿人的‘理才伴侣。我相信‘I can’！路会遥远，道虽通不行不至，事虽小不为不成。山高人为峰，我们将继续攀登！”初殿松坚定地说。 " 'HR partners' goal is based on its unique'. HR 'product innovation and' InterHR 'marketing ability to innovate, as 1.3 billion people' arguments before partner and I believe that 'I can'! Road will be far apart, although the Road - No not to, not a small thing for fragmentation. Artificially high mountain peaks, we will continue to climb! " Chu Dian-Song said firmly.